Portfolio development
Clear positioning and coordinated product ranges for retail and distribution partners.
German B2B sourcing and brand partner
Products and partnerships built for European retail.
Malex supports retail and distribution partners with consumer-goods sourcing, portfolio development and coordinated supplier programs.
What we do
Commercial coordination from product idea to retail program.
We bring together product selection, supplier communication, brand positioning and market-facing documentation in one B2B workflow.
Private-label support
Supplier coordination and commercial support for customer-specific consumer-goods programs.
Partner communication
One commercial contact for product information, inquiries and the documents needed to evaluate an assortment.
Product areas
Consumer-goods categories for broad and focused assortments.
Home appliances
Practical appliances for everyday use and retail assortments.
Kitchen appliances
Consumer-focused preparation and cooking categories.
Personal care
Selected electrical and non-electrical personal-care products.
Seasonal consumer goods
Flexible ranges aligned with seasonal retail demand.
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