Boost Margins with Small Customizations in Commodity Products

Chances are you are missing out on the benefits of limited customizations in commodity products.

Basic items like tote bags, notebooks, or water bottles might look commoditized, but subtle customizations can earn you premium margins.

Try adding a specialized finish, embedded branding, or unique packaging.

The key is not to go overboard.

A minor tweak that doesn’t disrupt the factory’s workflow often yields a product that stands out without triggering huge MOQs or tooling costs.

This approach works equally well for large retailers and smaller e-commerce brands looking for an edge.